American shoe manufacturer Skechers is a publicly traded company co-founded in 1982 by Robert and Michael Greenberg. The company has its headquarters in Manhattan Beach, California and over 2,715 locations in more than 160 countries. The company makes footwear and apparel and has revenues in excess of $4.16 billion and net income of $179.19 million. As of
What makes Skechers shoes successful since the beginning ?
When the company was founded 1992, its early products were skate shoes and utility-style boots. Since then, the company has diversified its product line to include performance, athletic and casual shoes for women, men and children. Skechers for men has two footwear categories. They are its lifestyle division and its performance division. The company’s lifestyle products include its Relaxed Fit comfort shoes, its Memory Foam shoes and its charity line called BOBS. Its performance division produces Skechers GOrun and GOwalk footwear. The company also has licensing agreements through which it markets watches, eyewear, branded bags and an array of additional merchandise. Find more models of Skechers shoes at modefootwear.com.au website.
The great Skecher’s marketing activities
Today, Skechers uses celebrity-driven advertising to promote its products. Some of the celebrities that have worked with the brand include football players Howie Long and Tony Romo, retired baseball player David Ortiz, actress and model Kelly Brook, TV personality Brooke Burke-Charvet and recording artist Camila Cabello. The company’s performance division has created marketing campaigns featuring elite runner Meb Keflezighi, as well as professional golfers Matt Kuchar, Wesley Bryan and Brooke Henderson. The company also signed musician Ringo Starr to an endorsement deal in 2014.
Supporting The Needy
These days Skechers for men uses its name and resources to support and bring attention to a wide range of causes around the world. In 2010, the company launched its SKECHERS Foundation. The company has also teamed up with the Friendship Foundation to host an annual walk that raises money and awareness for a nonprofit organization that helps special-needs students connect with their peers all over the planet. The shoe company is also using its name and resources to help people and organizations in a number of U.S. cities and in countries around the world to help the needy by providing free shoes and other types of support.
Buying a major player footwear
By introducing a wide array of effective new cushioning materials, developing innovative, attractive new styles of footwear and sponsoring top professional athletes, this relatively new entrant in the sneaker wars has become one of the major players making a mark in the running industry. Skechers